Who hired us?
- President, Brands
- VP, Planning
- Inventory Management and Merchandising & Planning
How did we work together?
- An iconic all-American teen heartthrob brand where significant top-down changes are being implemented to reimagine its brand, reconnect with customers and recover market share
- Rapidly improved assortment localization to maximize sales, and align inventories with market seasonality and shopper preferences
- Fundamental to rejig balance between visual merchandising needs and assortment productivity
- Reconnected size-level inventory to match regional sales patterns
What was the valued outcome?
- Together, we’re on track to improve performance through supply chain efficiency and reconnecting with our customers